Story of KFC : Rejected 1009 times

Whether you like KFC or not, the story of Colonel Sanders is really inspiring.It’s an example of how perseverance, dedication, and ambition along with hard work can create success; regardless of your age.


He became world famous by marketing one of his chicken recipes.


One of the most amazing aspects of his life is the fact that when he reached the age of 65, after running a restaurant for several years, Colonel Sanders found himself penniless.

He retired and received his first social security check which was for $105.And that was enough to piss him off.


Col. Sanders was a fellow who really loved his fried chicken recipe.  With little in terms of means at his disposal, Colonel Sanders traveled door to door to houses and restaurants all over his local area. He wanted to partner with someone to help promote his chicken recipe in exchange of certain percentage of profit but he was met with little enthusiasm.He was turned down by almost everybody. He was humiliated, mocked & ridiculed at.



He started travelling by car to different restaurants and cooked his fried chicken on the spot for restaurant owners. If the owner liked the chicken, they would enter into a handshake agreement to sell the Colonel’s chicken.He used two years travelling across the nation, sleeping on the back of his car, being rejected time after time after time. Legend has it that Colonel Sanders heard 1009 “no”s before he heard his first “yes”.



He was turned down one-thousand and nine times before his chicken recipe was accepted.


He didn’t achieve this feat because he had so much training, so much marketing ability, so much education,had tremendous capital, he started when he was young. None of this is true.


There was a single reason : Personal Power. He knew what he wanted & he took action.


He was rejected several times but he had the ability of sensory acuity. He paid attention to his present & results he was getting & kept on changing his approach.He kept on refining his approach.


It’s amazing how the man started at the age of 65, when most retire, and built a global empire out of fried chicken.


KFC is currently having outlets at more than 17000 locations around the world, more than 4,50,000 employees & more than $9 billion sales, it has grown into one of the most profitable franchises around the world.


KFC signs - Old and New











So if you are pissed off with your current situation in life, don’t indulge into blame game , get off your ass and get going.


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Sukrut is a passionate geek, internet visionary and a full time blogger, he has been teaching MBA students from the past two years, he is a chemical engineer by qualification,. Read my full story here




  1. says

    KFC founder Colonel Sanders tell us that success dint have a age to come you just keep on doing work may be a day some work suits you and It can change your fortune. I am big fan of KFC founder Colonel Sanders

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